SEO report of arpinsurance.co.uk

Redirected to www.apinsurance.co.uk/

Business & Personal Insurance | Andrew Phillips Insurance Brokers

www.apinsurance.co.uk/

Business, Commercial & Personal Insurance from Bromsgrove's leading insurance broker. Get better value insurance. Contact for free ...


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.apinsurance.co.uk/

Character length : 22

Title
Business & Personal Insurance | Andrew Phillips Insurance Brokers
Description
Business, Commercial & Personal Insurance from Bromsgrove's leading insurance broker. Get better value insurance. Contact for free insurance advice.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

site_name: AP Insurance
type: website
locale: en_US
title: Business & Personal Insurance | Andrew Phillips Insurance Brokers
description: Business, Commercial & Personal Insurance from Bromsgrove's leading insurance broker. Get better value insurance. Contact for free insurance advice.
url: http://www.apinsurance.co.uk

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Business & Personal Insurance | Andrew Phillips Insurance Brokers

Character length : 69

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 6%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
137000
Heading structure in the source code
  • <H3> 
  • <H3> 
  • <H3> Need some free advice?
  • <H1> So you need insurance advice?
  • <H2> Our Business Insurance Services
  • <H2> Our Personal Insurance Services
  • <H2> Who uses Andrew Phillips Insurance Brokers?
  • <H3> Homeowners
  • <H3> Medical Sector
  • <H3> Businesses
  • <H3> What our clients say
Word cloud
  • insurance50
  • cover23
  • business22
  • home12
  • andrew11
  • service11
  • very11
  • andy10
  • all10
  • services9
  • phillips9
  • advice9
  • policy9
  • professional8
  • need7
  • recommend7
  • company6
  • know6
  • hesitation6
  • director6
  • high6
  • value6
  • property6
  • time5
  • right5
  • brokers5
  • quick5
  • quickly5
  • provided5
  • needs5
  • understand5
  • cars5
  • liability5
  • financial5
  • both4
  • given4
  • get4
  • you’re4
  • provide4
  • bromsgrove4
  • competitive4
  • claims4
  • help4
  • risks4
  • businesses4
  • car4
  • indemnity4
  • antiques4
  • level3
  • own3
  • offer3
  • family3
  • been3
  • sure3
  • take3
  • protect3
  • gives3
  • commercial3
  • how3
  • call3
Keyword matrix
wordtitledescriptionsheading
insurance
cover
business
home
andrew
service
Two Word cloud
  • andrew phillips5
  • professional indemnity3
  • liability insurance3
  • thank you3
  • you need3
  • your business3
Three Word cloud
  • click through to our2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
6.40
Flesch Reading Ease
60.80
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.90
Dale–Chall Readability
10.00
SMOG Index
9.20
Spache Readibility
5.00
Number of letters
99214
Number of words
20324
Number of sentences
3057
Average words per sentences
7
Number of syllables
33457
Syllables in words
30724
Average syllables in words
1.65
Number of words in first three syllables
3295
Percentage of word / syllables
16.21
Words not in Dale-Chall easy-word list
12566
Words not in Spache easy-word list
1608

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 3.6 seconds have passed until the page started to load.
Loading time
4,543 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
84
Number of source domains
21
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • http://www.apinsurance.co.uk/wp-content/themes/apinsurance/style.css
  • http://www.apinsurance.co.uk/wp-content/themes/SimplePress/style.css
  • http://www.apinsurance.co.uk/.. /jquery.fancybox-1.3.4.css
  • http://www.apinsurance.co.uk/.. /page_templates.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.apinsurance.co.uk/wp-includes/js/jquery/jquery-migrate.min.js
  • http://www.apinsurance.co.uk/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js
  • http://www.apinsurance.co.uk/wp-content/plugins/bwp-minify/cache/minify-b1-spin.min-9b19692a811be3922de129b2eb89657e.js
  • http://www.apinsurance.co.uk/wp-includes/js/comment-reply.min.js
  • http://www.apinsurance.co.uk/wp-content/themes/SimplePress/js/jquery.flexslider-min.js
  • http://www.apinsurance.co.uk/wp-includes/js/wp-embed.min.js
  • http://www.apinsurance.co.uk/wp-content/plugins/testimonials-widget/includes/libraries/bxslider-4/dist/jquery.bxslider.min.js
  • http://www.apinsurance.co.uk/wp-content/themes/SimplePress/js/easing.js
  • http://www.apinsurance.co.uk/wp-content/themes/SimplePress/js/superfish.js
File size of all javascript files combined
2.26MB
Javascript minifying
You can save 1.5KB (45% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.apinsurance.co.uk/wp-content/plugins/bwp-minify/cache/minify-b1--31e6dcdf621623face3cd28c4be34552.css
  • http://www.apinsurance.co.uk/wp-content/plugins/bwp-minify/cache/minify-b1-fancybox-ed694e62dbc261c3c5c2f50ef1edc527.css
  • http://www.apinsurance.co.uk/wp-content/plugins/wp-filebase/wp-filebase.css?t=1464096630
  • http://www.apinsurance.co.uk/wp-content/plugins/testimonials-widget/includes/libraries/bxslider-4/dist/jquery.bxslider.css
  • http://www.apinsurance.co.uk/wp-content/plugins/testimonials-widget/assets/css/testimonials-widget.css
  • http://www.apinsurance.co.uk/wp-content/plugins/bwp-minify/cache/minify-b1-remove-style-meta-e46d75463843bfc723304ac4ce6b2fb2.css
File size of all css files combined
350.86KB
CSS minifying
You can save 1.8KB (20% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
308.50KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
63
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://insights.hotjar.com/.. /6f78bc40002a00b72ac1e2f575777f0bExpiry time is not specified
https://insights.hotjar.com/.. /contentExpiry time is not specified
http://static.hotjar.com/c/hotjar-392986.js?sv=560 seconds
https://static.doubleclick.net/instream/ad_status.js15 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-KVS69FW15 minutes
http://connect.facebook.net/en_US/all.js20 minutes
http://www.googleadservices.com/pagead/conversion.js60 minutes
http://www.google-analytics.com/analytics.js2 hours
http://www.google-analytics.com/ga.js2 hours
http://www.apinsurance.co.uk/.. /minify-b1-spin.min-956ba64d1bf5b30caba4f...24 hours

 Speed test – Images

File size of all images combined
307.34KB
Image optimisation
You can save 113.5KB (58% compression) by optimising the images below:

 Links

We found a total of 68 different links.
Internal links: 53
External links: 15

External links:

Internal links:

 Website security

IP
77.72.4.2
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H3 : , ( 0px from top )
  • H3 : Need some free advice?, ( 0px from top )
  • H3 : , ( 174px from top )
  • H1 : So you need insurance advice?, ( 332px from top )
  • H2 : Our Business Insurance Services, ( 941px from top )

 Typos

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